Marco Bresciani

Eye Creative Group
Founding Partner & Creative Director

After more than 14 years in the TV and entertainment industry, Italian born Marco Bresciani is boasting experience with 3 of the biggest groups in the business, Marco's career began as a writer and producer for the MTV/Viacom's award winning Live show TRL (total request live). His move to Asia to join Turner led to a position with Cartoon Network, Pogo and WB Channel where he worked on branded content for the SEA and Indian feeds. He moved to Fox in 2011 to handle all output for Channel [V], FX and then worked on the production and development of multiple seasons of the reality show Asia's Next Top Model. His dynamic career has led to work with some of the biggest names in the industry including Lady Gaga, Katy Perry, Snoop Dogg to name a few. He founded the Eye Creative Group in 2015 – an innovative creative agency with offices in Hong Kong and Singapore.

Session(s):

PANEL SESSION: RE/FOCUS: THE PIVOT FROM PROMOS TO CONTENT
As broadcasters reshape their relationship with consumers, the industry shift is filtering down to promo creators. This panel looks at the evolving role of creative teams as they too pivot to face a universe that is shifting towards engaging audiences in vastly different ways. What does the shift look like? How is it impacting traditional brands tackling demands of the digital environment? Where are the resources coming from to satisfy voracious social media platforms?

Moderated by Janine Stein
Panellists - Andrew Lo, Carl Zuzarte and Marco Bresciani

Sponsors

  • Gold Sponsors
  • Creative Partner
  • Silver Sponsors
  • Bronze Sponsors
  • Official Media Partner