Download 
An A-Z of clip-based promo making from a multi award-winning industry insider – to help you lift the creative bar and make world-class promos.
Vikki Stephenson will unpack step-by-step the tips, tricks and techniques she’s learned from her 20 year career, showing you how to find insights, ideate, grab attention and hook an audience with world-class creativity that sticks. Using real-life examples of successful creative, this three-day Bootcamp will challenge any content producer to re-think their approach to making promos, in a fun and accessible way.
DAY 1: HAIL TO THE BRIEF
• Introduction and outline of the course
• What makes a good brief and why it’s important
• How to interrogate the brief and when to disregard it
• PRACTICAL ASSIGNMENT: Breakout into teams; interpret a brief
• Group discussion
• Understanding your audience
• Managing your stakeholders
LEARNING OUTCOMES:
1. Know how to interrogate a brief and pull out the information they need
2. Know how to question marketing to get to the nugget
3. Know your audience and how to speak to them
4. Know how to deal with difficult stakeholders
DAY 2: WHAT’S THE BIG IDEA?
• Fur Coat & No Knickers – Execution vs. Idea
• 1+1=3: Brainstorming and building – the art of collaboration
• PRACTICAL ASSIGNMENT: Teams work on a brief together / ideation
• Group discussion
• Brand fame – the need to disrupt
• How to hook an audience
• From idea to campaign: 360°Case Study (tbc – eg. Dracula/Line of Duty)
LEARNING OUTCOMES:
1. Know how to separate the idea from the execution
2. Know how to work collaboratively as a team
3. Know how to grab attention and why
4. Know how to build a single idea into a campaign thought
DAY 3: CRAFT BUT NOT LEAST
• To Cut a Long Story Short – the Edit: linear vs. social / narrative arcs / dynamics
• Sonic Seasoning – using music and layering sfx to go ‘One Louder’
• Crop it Like It’s Hot – using graphics to enhance / getting the best from design
• RACTICAL ASSIGNMENT: Teams critique promos, with emphasis on craft
• Group discussion
• The Voice – working with VOs and how to direct them
• Top Tips for Better Work
• Review of what we’ve learnt
• Q&A
LEARNING OUTCOMES:
1. Know how to hone the different stages of the craft process
2. Know how to get the best out of working with post-production and design
3. Know how to effectively direct voice talent
4. Know best practices in promo making
Download